Case Studies
A New Wave of Nostalgia
Recasting the Islanders’ iconic retro jersey through a cinematic language of digital disruption, transforming a symbol of nostalgia into a bold new expression of heritage, modernity, and cultural identity.
NYI Identity 2023-24
A cinematic identity film designed to anchor the season’s storytelling across marketing, digital, in-arena, and internal culture.
Islanders × Nickelodeon Night
A cultural crossover campaign expanding beyond traditional audiences and creating an experience that felt culturally relevant, family-friendly, and entertainment-forward.
Stadium Series
In an era of constant content and endless spectacle, even extraordinary events risk feeling fleeting. This project needed to ensure the Stadium Series was not perceived as a novelty but as a definitive chapter in the franchise’s history.
Immersive Innovation
Modern audiences expect spectacle, participation engineered for amplification. How do we transform a project into a living media platform capable of delivering awe in real time, driving social virality, with future-facing value for brand partners?
Times Square Takeover
Transforming a landmark media placement into a once-in-a-generation brand moment signaling ambition, modernity, and cultural relevance.
Hockey in a New Home - Brooklyn
For hockey to belong in a new environment, the introduction had to function as a statement of intent. The creative needed to do more than welcome fans into a building. This opening moment had to become the creative north star.
“Battle Ready”
How do we transform the brand voice from season-long identity to postseason mentality? This moment is about readiness, sacrifice, and mental edge; not entertainment. The brand needed to reflect that shift in tone.