NYI Identity 2023-24
A cinematic identity film designed to anchor the season’s storytelling across marketing, digital, in-arena, and internal culture.
Islanders × Nickelodeon Night
A cultural crossover campaign expanding beyond traditional audiences and creating an experience that felt culturally relevant, family-friendly, and entertainment-forward.
“Battle Ready”
How do we transform the brand voice from season-long identity to postseason mentality? This moment is about readiness, sacrifice, and mental edge; not entertainment. The brand needed to reflect that shift in tone.
Hockey in a New Home - Brooklyn
For hockey to belong in a new environment, the introduction had to function as a statement of intent. The creative needed to do more than welcome fans into a building. This opening moment had to become the creative north star.
Stadium Series
In an era of constant content and endless spectacle, even extraordinary events risk feeling fleeting. This work needed to ensure the Stadium Series was not perceived as a novelty but as a definitive chapter in the franchise’s history.